The Ministry of Tourism signed a Memorandum of Understanding (MoU) with the Ministry of Information and Broadcasting on 16th February, 2012 for promotion of Incredible India, and Cinemas of India as a sub-brand of Incredible India, at various International Festivals and Markets abroad with the following objectives:
(i) To create and build upon a Film Tourism vertical of Incredible India Campaign by promoting Cinemas of India as a sub-brand of Incredible India, with emphasis on its linguistic/cultural/regional diversity;
(ii) To promote India as a filming destination, both for international and domestic film producers;
(iii) To participate in various International and Domestic Film Festivals, Markets and Events;
(iv) To frame policies and guidelines for facilitating shooting of International films in India;
(v) To maintain dialogue with the State Governments and Union Territory Administrations for development of locations for film shooting and promotion of tourism; and
(vi) To constitute a National Level Committee for coordination with various stakeholders for promotion of India as film and tourism destination and for facilitating visas for film units from overseas.
Since signing of the MoU on 16th February, 2012 the Ministry of Tourism has jointly participated with the Ministry of Information and Broadcasting in the following festivals and film markets-overseas and domestic, to create Film Tourism as a sub brand of Incredible India campaign.
| Sl. No. | Year | Name of the Festival/Event |
| 1. | 2012-2013 | Cannes Film Festival |
| 2. | 2012-2013 | International Film Festival of India (IFFI), Goa |
| 3. | 2012-2013 | European film Market, Berlin |
| 4. | 2013-2014 | Cannes Film Festival |
Further, the Ministry of Information and Broadcasting has constituted on 15th April, 2013 an Inter-Ministerial Committee for Promotion and Facilitation of Film Production with the objective to facilitate shooting permission in India.