“Feel India” – A Cultural Extravaganza, is an initiative of Incredible India, Ministry of Tourism and the India Tourism Development Corporation (ITDC) to showcase the myriad shades of culture to the tourist. The cultural programmes are being organized at the Amphitheatre, The Ashok every Thursday, Friday and Saturday from 6:30 pm to 7:30 pm
The event was formally launched by Shri Parvez Dewan, Secretary, Ministry of Tourism, Government of India on Thursday, on 20th February, 2014 at the Amphitheatre, The Ashok.
This week’s performances consist of Dances from India’s North East (27th February 2014), exclusive Odissi performance by Kavita Dwibedi (28th February 2014) and musical performance by Mukesh Manch (1st March, 2014)
The subsequent cultural programmes consist of a mix of classical, folk, fusion and contemporary dance and music. The effort is targeted to fill the much desired gap in the tourist offering of Delhi and enhance the tourist interest in India and its rich cultural traditions.
ITDC has been promoting art and culture in the country by organizing cultural events at its different Hotels located across India. ITDC hotels also exhibit Indian art and culture in their decor along with providing modern and luxurious amenities to the guests. Cultural performances organized by the Corporation are further aimed to promote artists and Indian art forms.